About
Established in early 2021, Minus Moonshine is a small, independent, community-focused, locally owned shop committed to bringing Brooklyn, NY and beyond the very best selection of nonalcoholic beers, wines, spirits, cocktails, and more. Guided by a simple philosophy, the team carries only what they truly love, ensuring that every item on the shelves reflects their passion for quality and thoughtful curation.
Juan joined the venture a year after its founding, bringing with him a wealth of experience from his longtime role at a small e-commerce business and an earlier career as a fashion photographer—skills that naturally placed him in charge of social media. Known for his encyclopedic knowledge of nonalcoholic beverages and his willingness to break out Backstreet Boys and NSYNC choreography on TikTok, he has become both the COO and Store Manager. If a customer has ever received a package from Minus Moonshine, chances are Juan was the one who packed it.